Design Process: go to the frustration
A notebook sketch I made for a class presentation on going from user research to brainstorming.
The in-between step: scouting the frustrations — where your stakeholders and target audience are going nuts, hacking half-baked solutions, feeling exhausted and hating the current system. Those frustration points are opportunities. Because if you frame your new interventions as improvements to the frustration point, you’ll have eager users to engage with your new ‘thing’, and hopefully a strong value proposition to keep them linked in.