I was going back through my notebook from conferences I’ve been at for the past few months. One of the themes I was sketching out was about branding legal aid. How we can make access to justice and improving the legal system something that more people than just lawyers care about?
Here are some of my quick sketches on fresh messages to make a more coherent and engaging access to justice movement.
I like the safety net analogy/visual. I don’t most people think of it that way, rather something that is intimidating and they are resigned to do. Reshaping that perception is part of challenge.